Stop the flu before it stops you

The Influenza Hub seeks to raise awareness about influenza and the need for prevention in order to help decrease incidents of flu and flu-related complications.

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Why the Influenza Hub

There is an urgent need to shift how public health institutions approach global influenza prevention and better coordinate their advocacy.

There’s a fundamental misunderstanding about what flu is and the difference between flu and a cold, and a lack of knowledge about potential complications for high risk groups. Public imagination is more likely to be captured through engagement on the broader issues: impact of the disease, what is at stake, social obligations, ethical questions, and emotional incentives.

The Influenza Hub aims to help people learn about flu prevention, using modern communication channels such as social media to reach out and provide targeted information to high risk groups. It’s also a platform where people at risk of flu can discuss infection, health and the role of flu prevention.

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Risk groups

Seniors over 65

With an immune system weaker than when they were younger, seniors are more susceptible to catching the flu. They are also likely to take longer to recover and more vulnerable to complications. Flu prevention is vital for keeping them safe during the cold winter months.

Pregnant women

The immune system is weakened during pregnancy, making pregnant women less able to fight off the flu. It passing to their unborn baby could lead to lower birth weight, premature birth or a miscarriage. Both mum and baby alike can benefit from flu prevention to keep them healthy.

Children aged 6-59 months

Young children are more likely to catch the flu. Their young lives mean they haven’t been exposed to many of the viruses before. They are also more likely to encounter the flu, especially when they start school. Prevention is the best way to ensure they avoid the flu.

People with certain chronic diseases

The flu hits people with chronic medical conditions twice as hard. Not only are they more susceptible to catching the flu and vulnerable to severe flu, but the flu virus may make their existing condition worse. Preventing the flu is vital for keeping them well during the flu season.

Health care workers

Health care workers spend a lot of time with their patients, making them not only at high risk of catching the flu but also of passing it on, particularly to vulnerable patients. Flu prevention can help protect them and their patients – and keep them at work during the busy winter months.

No more flu

Millions of people catch the flu every year. Worldwide it attacks up to one in ten adults and twice as many children.

Asthma + Flu? A risky mix

The flu is dangerous for asthma patients. Their already weakened immune systems mean they’re more likely to experience severe complications with the flu.

65+ Adults

Flu is more than just a cold – especially for over 65s. Take some simple steps to avoid the risk of complications.

Don't let the flu bug you

Help over 65s understand the flu is more than a cold

Don't let the flu bug you

Help over 65s understand the flu is more than a cold

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