Why the Influenza Hub
There is an urgent need to shift how public health institutions approach global influenza prevention and better coordinate their advocacy.
There’s a fundamental misunderstanding about what flu is and the difference between flu and a cold, and a lack of knowledge about potential complications for high risk groups. Public imagination is more likely to be captured through engagement on the broader issues: impact of the disease, what is at stake, social obligations, ethical questions, and emotional incentives.
The Influenza Hub aims to help people learn about flu prevention, using modern communication channels such as social media to reach out and provide targeted information to high risk groups. It’s also a platform where people at risk of flu can discuss infection, health and the role of flu prevention.