Millions of people catch the flu every year. Worldwide it attacks up to one in ten adults and twice as many children. These attacks result in about 3 to 5 million cases of severe illness annually, mainly among the high-risk groups.
While there are simple steps that can help stop the flu spreading, the World Health Organization (WHO) believes immunisation is the most effective way to prevent the flu and severe complications. In Europe alone, flu immunisation prevents between 1.6 and 2.1 million cases of flu each year, saving between 25,200 and 37,200 lives.
Our campaign aims to raise awareness of what the flu is, how to prevent it, what the possible complications are and who is most at risk. It currently targets high-risk groups in the UK.
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